AI
Grups Marketing
The challenge
An event calendar that changes every week, and a feed that has to keep up
Grups App connects people to parties and events across Brazil. Promoting that means starting from scratch every week: discovering what's coming up, picking what deserves a post, writing it, designing it on-brand, and delivering it in three different formats. A normal content team can't keep that cycle running without becoming the bottleneck.
The content plan resets every week
Events are perishable content: what's worth a post this week isn't next week. There's no content bank — there's a calendar that has to be swept again every Monday.
Three formats per event
Feed, story and Reels have different proportions, pacing and reading patterns. Producing all three by hand, for several events a week, is what stalls the team.
Everything has to look like the brand
High volume usually costs consistency: each post comes out slightly different. Holding type, color and tone in place is what separates a professional feed from a collage.
The solution
FlowCode built a custom platform that covers the entire cycle — from discovering the event to the published post, with the team in control of the decisions that matter.
- 1
Discovery sweeps the week's calendar
The agent reads events straight from the Grups database and assembles the week. Each discovery becomes a package of posts, grouped by editorial line — Rolê da Semana, Você Sabia, Social — so the feed never gets repetitive.
- 2
AI writes and designs on-brand
Copy, hashtags and artwork come out ready inside the Grups design system. Every post exists as feed, story and Reels, and the on-screen preview is identical to what goes to Instagram — no surprises after publishing.
- 3
An agent reviews before the team approves
Before it reaches a human, an automated reviewer checks what usually slips through: type too small, punctuation, an editorial line repeated within the week. The team reviews what's left and adjusts whatever they want.
- 4
Schedule the week, and it publishes itself
Once approved, just schedule it. Publishing to Instagram happens automatically at the set time — and each post's metrics flow back to the dashboard, showing which editorial line and format performed best.
The stack
Grups event database
The app's real calendar as the content source, not a generic web search.
Copy and image AI
Text, hashtags and artwork generated inside the brand's design system.
Reels video rendering
Video assembled by code from the template, not exported by hand.
Publishing and metrics
Scheduling, automatic Instagram publishing and per-post reach coming back.